With a combination of inspiration and practical knowledge plus hundreds of images, this comprehensive guide offers solid information on the crafting business. It goes way beyond just the crafts show from developing a product to drafting a business plan, from marketing to exhibiting in galleries.
There are numerous interviews with prominent people throughout the industry, along with a discussion of craft economy as a whole and the challenges you might face along the way. Learn how to efficiently design your product, set up a studio, hire employees, and set prices. Crafters will appreciate the encouraging message on keeping one's creative spirit alive. |